Financial planners guide individuals and households with strategies and services for meeting their financial goals, such as personal budgets, savings, tax and retirement planning, investments, and debt.
A Financial Planner – also referred to as a Personal or Certified Financial Planner – is a qualified financial or investments advisor. They provide their clients with professional advice regarding investments, insurance, tax, wealth management, and retirement planning. A financial planner provides individuals with advice concerning the management of their finances, and work for a firm or independently.

Typically, financial planners deal with retirement planning, savings for various purposes – such as education, vehicle, or mortgage financing – controlling expenses, budgeting, loans and borrowings, and investments.
A financial planner’s primary role is to assist clients with creating personal budgets; establishing objectives for saving; minimizing, controlling, and/or managing expenses; and implementing the necessary steps for creating and accumulating wealth. Financial planners work with investment managers, mutual funds, and/or financial advisers to meet their respective clients’ investment needs.
A financial planner’s occupation requires that they remain up-to-date with current tax legislation and financial product developments and the necessary personal financial management strategies on retirement and estate planning. Hence, they should also have good sales skills. They will need to obtain new clients (when necessary) and be innovative in crafting solutions to improve their clients’ financial situation and ensure that goals are met.
The duties of a financial planner typically include providing investments and insurance services to clients, ensuring sound client record-keeping, establishing and maintaining relationships with clients by remaining up-to-date with the clients’ successes, and regularly communicating relevant changes that may impact the financial position of the clients.
They also serve as a middleman for clients and other financial professionals, who offer guidance on legal, estate management, and personal tax planning.
Referencing ISO 22222:2005, the financial planning process consists of six (6) steps. These steps include:
The legal requirements to work as a financial planner vary by state and/or country. Many countries lack a legal framework for the “financial planner” designation or titles; hence, the occupation’s scope may vary between jurisdictions.
Ideally, a financial planner should possess a bachelor’s degree (as a minimum requirement) in terms of educational requirements. Coursework in the field of finance, economics, or accounting would be an added advantage. A Master’s of Business Administration (MBA) can also be a requirement; however, it would be at the discretion of the individual and potential firms hiring financial planners. Some states and countries require that a financial planner be certified by the Certified Financial Planner Board of Standards Inc. (CFP Board).
The CFP (Certified Financial Planner) designation increases the financial planner’s credibility and marketability. Below are the CFP designation’s requirements to be met by potential candidates in order to become certified:
To keep learning and developing your knowledge of financial analysis, we highly recommend the additional resources below:
The following role based learning paths have been curated to help you pursue a career in this field.