Physical or tangible assets that hold value and are normally held for the long term
Hard assets are physical or tangible assets that hold value and are normally held for the long term. In addition to tangibility, they are also visible and are considered an investable asset because of their intrinsic value. Companies and individuals can purchase and own hard assets for revenue growth and increase production.

Hard assets are non-perishable and possess intrinsic value. They also act as a hedge against inflation, as their value changes inversely to changes in the value of soft assets and non-physical assets. However, such an inverse relationship does not always hold true. As an investment alternative, hard assets provide security in times of uncertainty, market instability, and volatility. They retain value regardless of how far their market prices may drop.
Commodity hard assets include energy and alternative energy products, precious metals, agricultural products, forestry products, and base and industrial metals. Hard assets usually track inflation trends to retain value, and their demand does not falter. It is largely true for hard assets such as oil and real estate.
The opposite of hard assets is intangible assets, which are non-physical in nature but hold value. Intangibles include assets such as goodwill, trademarks, patents, etc. There are also soft assets such as stocks and bonds.
Performance drivers for mainstream stocks are largely different from those that drive hard assets. The two asset classes react differently to changing market conditions. Hard assets tend to outperform equities during periods of global growth, moderate inflation, and high interest rates. Inversely, equities tend to outperform hard assets during periods of slow growth and low inflation.
The above factors present an opportunity for hard asset investing if predictions by global financial institutions, such as IMF and World Bank, indicate strong global growth and positive consumption patterns for commodities and base metals.
Other opportunities come from optimistic growth estimates for global industry and manufacturing powerhouse countries that consume hard assets such as commodities and natural resources notably the USA, China, Japan, Germany, etc.
Forecasts of a global economy heating up will indicate rising inflation, which is usually greeted with a sense of panic by most investors. However, it is an opportunity where investing in hard assets can prove to be advantageous. Hard asset investment as an addition to the portfolio will offer a hedge against inflation, as well as provide diversification benefits.
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