The Initial Public Offering IPO Process is where an unlisted company sells new or existing securities and offers them to the public for the first time.
Prior to an IPO, a company is considered to be private – it has a smaller number of shareholders, limited to accredited investors (like angel investors/venture capitalists and high net worth individuals) and/or early investors (for instance, the founder, family and friends).
After an IPO, the issuing company becomes a publically listed company on a recognized stock exchange. Thus, an IPO is also commonly known as “going public”.
Below are the steps a company must undertake to go public via an IPO process:
The first step in the IPO process is the issuing company to choose an investment bank to advise the company on its IPO and to provide underwriting services. The investment bank is selected according to the following criteria:
Underwriting is the process through which an investment bank (the underwriter) acts a broker between the issuing company and the investing public to help the issuing company sell its initial set of shares. The following underwriting arrangements are available to the issuing company:
An underwriter must draft the following documents:
Engagement Letter: A letter of engagement typically includes:
Gross spread = Sale price of the issue sold by the underwriter – Purchase price of the issue bought by the underwriter
Typically, the gross spread fixed at 7% of the proceeds. The gross spread is used to pay a fee to the underwriter. If there is a syndicate of underwriters, the lead underwriter is paid 20% of the gross spread. 60% of the remaining spread, called ‘selling concession’, is split between the syndicate underwriters in proportion to the number of issues sold by the underwriter. The remaining 20% of the gross spread is used for covering underwriting expenses (for instance, road show expenses, underwriting counsel etc.).
The letter of intent does not mention the final offering price.
Underwriting Agreement: The letter of intent remains in effect till the pricing of the securities after which the Underwriting Agreement is executed. Thereafter, the underwriter is contractually bound to purchase the issue from the company at a specific price.
Registration Statement: The registration statement consists of information regarding the IPO, the financial statements of the company, the background of the management, insider holdings, the legal problems faced by the company and the ticker symbol to be used by the issuing company, once listed on the stock exchange. The SEC requires that the issuing company and its underwriters file a registration statement after the details of the issue have been agreed upon. The registration statement has two parts:
The registration statement ensures that investors have adequate and reliable information about the securities being important. The SEC then carries out due diligence to ensure that all the required details have been disclosed correctly.
Red herring document: In the cooling off period, the underwriter creates an initial prospectus which consists of the details of the issuing company, save the effective date and offer price. Once the red herring document has been created the issuing company and the underwriters market the shares to public investors. Often, underwriters go on road shows (called the dog and pony shows – lasting for 3 to 4 weeks) to market the shares to institutional investors and evaluate the demand for the shares.
Often, underwriters go on road shows (called the dog and pony shows – lasting for 3 to 4 weeks) to market the shares to institutional investors and evaluate the demand for the shares.
After the IPO is approved by the SEC, the effective date is decided. On the day before the effective date, the issuing company and the underwriter decide the offer price (i.e. the price at which the shares will be sold by the issuing company) and the precise number of shares to be sold. Deciding the offer price is important because it is the price at which the issuing company raises capital for itself. However, after the stock starts trading on the secondary market, money raised through the sale of shares goes to the shareholder and not the company. The following factors affect the offering price:
Deciding the offer price is important because it is the price at which the issuing company raises capital for itself. However, after the stock starts trading on the secondary market, money raised through the sale of shares goes to the shareholder and not the company. The following factors affect the offering price:
The following factors affect the offering price:
IPOs are often underpriced to ensure that the issue is fully subscribed/ oversubscribed by the public investors, even if it results in the issuing company not receiving the full value of its shares.
If an IPO is underpriced, the investors of the IPO expect a rise in the price of the shares on the offer day. This increases the demand for the issue. Furthermore, underpricing compensates investors for the risk that they take by investing in the IPO. An offer which is oversubscribed 2 to 3 times is considered to be a ‘good IPO’.
After the issue has been brought to the market, the underwriter has to provide analyst recommendations, after-market stabilization and create a market for the stock issued.
The underwriter carries out after-market stabilization in the event of order imbalances by purchasing shares at the offering price or below it.
Stabilization activities can only be carried out for a short period of time – however, during this period of time, the underwriter has the freedom to trade and influence the price of the issue as prohibitions against price manipulation are suspended.
The final stage of the IPO process, the transition to market competition, starts 25 days after the initial public offering once the “quiet period” mandated by the SEC ends.
During this period, investors transition from relying on the mandated disclosures and prospectus to relying on the market forces for information regarding their shares. A
fter the 25 day period has lapsed, underwriters can provide estimates regarding the earning and valuation of the issuing company. Thus, the underwriter under takes the role of advisor and evaluator once the issue has been made.
The following metrics are used for judging the performance of an IPO:
Market Capitalization: The IPO is considered to be successful if the company’s market capitalization is equal to or greater than the market capitalization of industry competitors, within 30 days of the initial public offering. Else, the performance of the IPO is in question.
Market capitalization = Stock Price x Total Number of Company’s Outstanding Shares
Market Pricing: The IPO is considered to be successful if the difference between the offering price and the market capitalization of the issuing company 30 days after the IPO is less than 20%. Else, the performance of the IPO is in question.
The IPO Process is essential for a healthy financial market. Find out more by clicking on the following links.