Average Revenue Per Account (ARPA), Average Revenue Per User (ARPU)
What is Average Revenue Per Account (ARPA)? Average revenue per account (ARPA) is a measure that assesses a company’s revenue per customer account. ARPA is generally measured on a monthly or annual basis. What is Average Revenue Per User (ARPU)? A similar, but alternative calculation to ARPA is average revenue per user (ARPU), also known…