What is Equity Crowdfunding?
Equity crowdfunding (also known as crowd-investing, investment crowdfunding) is a method of raising capital by startups and early-stage companies. Essentially, equity crowdfunding offers the company’s securities to a number of potential investors in exchange for their investment. Each investor is entitled a portion of a stake in the company proportional to their investment.
Equity crowdfunding is quite different from other crowdfunding methods such as rewards crowdfunding and donation crowdfunding. The model provides a more conventional capital-raising method by offering financial securities to investors.
The crowdfunding process is carried out on specialized online platforms such as Wefunder and StartEngine. The digital nature of the crowdfunding platform fosters a more liberal and open way of financing.
Unlike conventional capital-raising methods for early-stage companies that primarily rely on investments from a small group of professional investors, equity crowdfunding targets a broader group of investors. The main idea of equity crowdfunding is to raise the required capital by obtaining small contributions from a large number of investors.
Benefits of Equity Crowdfunding
Equity crowdfunding introduces a new approach to the investing and capital-raising process. It can offer several benefits to both companies and investors.
1. Easier access to capital
Online crowdfunding platforms allow entrepreneurs and companies to showcase their projects to a larger number of potential investors compared to conventional forms of capital raising.
2. Less pressure on the management
Unlike the conventional forms of financing such as venture capital, equity crowdfunding does not result in a dilution of power within a company. Although the number of shares is reduced, the involvement of a large number of investors does not concentrate the power around a particular group of shareholders.
3. Lucrative returns
Although startups are inherently risky ventures, there is still a probability that a company becomes a unicorn and provide lucrative returns to the investors.
Risks with Equity Crowdfunding
However, a party that is willing to participate in equity crowdfunding must be aware of the risks that are associated with it. Some of the risks include the following:
1. Equity dilution
Since equity crowdfunding is related to the issuance of new shares, the stake of current shareholders will be diluted.
2. High risk of failure
As mentioned above, startups are extremely risky ventures. Therefore, there is a high likelihood that the company will fail.
3. Low liquidity
Potential investors must be aware that securities purchased on equity crowdfunding platforms are highly illiquid. Thus, exit options are limited or may not even exist.
4. Risk of fraud
Investors must also be wary of potential fraud schemes in the equity crowdfunding process. Fraudsters may use the information asymmetry, as well as the loopholes in existing regulations, to deceive investors.
Regulations Governing Equity Crowdfunding
Equity crowdfunding is still a new phenomenon, emerging about a decade ago. Hence, some countries only recently passed regulations regarding such fundraising methods while other countries implement loose regulations in the area.
One of the major goals of the regulations is the protection of investors because the fundraising model is prone to potential fraud.
The biggest leap for equity crowdfunding regulation occurred in the United States with the introduction of the Jumpstart Our Business (JOBS) Act in 2012. The law allows the participation of both accredited and non-accredited investors in equity crowdfunding. Also, the act establishes limitations on the amount of funds that can be raised by companies, as well as the amount that can be invested by each investor.
CFI offers the Financial Modeling & Valuation Analyst (FMVA)™ certification program for those looking to take their careers to the next level. To keep learning and advancing your career, the following resources will be helpful: