What is Gross Gaming Revenue (GGR)?
Gross gaming revenue (GGR), also called game yield, is a key metric used by gambling and betting companies, refers to the difference between the amount of money players wager minus the amount that they win. It is important to note that gross gaming revenue is equivalent to “sales” and not “profit.”
Formula for Gross Gaming Revenue
The formula for gross gaming revenue is calculated as follows:
- Amount wagered refers to the amount of money collected from gambling and/or betting transactions; and
- Winning payouts refers to the amount of money that’s been paid out to customers for winning.
- Gross gaming revenue (GGR) is a key metric used by gambling and betting companies and refers to the difference between the amount wagered minus the amount won.
- GGR margin measures gross gaming revenue as a percentage of the amount wagered.
- It is not atypical for gambling and betting companies to report a cost of sales of zero.
Gross Gaming Revenue Margin
Gross gaming revenue (GGR) margin is calculated with gross gaming revenue as a percentage of the amount wagered. Typically, the GGR margin is stable, with slight deviations due to a player’s skill/luck. The GGR margin is calculated as follows:
A higher GGR margin is always desirable as it indicates that the company is retaining more money relative to the amount of wagers made.
However, the GGR margin for the industry is typically in the low-to-mid teens due to the nature of the business. Companies need to incentive players to make bets and do so by offering a high payout to the winner.
Anticipating legalization of online sports betting in the United States, John is looking to start an online gambling and betting website. Due to limited capital, he is only able to introduce one type of game into his website. John looked into other companies and compiled the information below. Assuming that popularity for each game will be the same on his website (as in, the total wagered will be identical), which type of game would generate John the highest revenue?
To determine which type of game would generate John the highest revenue, we can determine the GGR margin of each.
Sports betting: ($1,523,123 – $1,324,214 / $1,523,123) = 13.06%
Casino games: ($950,123 – $877,656 / $950,123) = 7.63%
Sports betting offers a higher GGR margin and would generate John the greater revenue.
Gross Gaming Revenue on a Financial Statement
Gambling and betting companies commonly report a cost of sales of zero on their income statement. The reason being is that there are no inventories and/or costs directly associated with their revenue-generating activities.
For example, The Stars Group (TSE: TSGI) only recently started reporting its cost of revenue, which consisted of gaming duty, processor costs, and royalties. Previously, the line items were reported under selling, general, and administrative expenses.
As a result, many gambling and betting companies do not include a gross profit line on their income statement. The typical income statement of such a company may look as follows:
Therefore, the gross profit margin, calculated as gross profit divided by revenue, is seldom used by gambling and betting companies.
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