Overview
Crafting the Narrative: Storytelling With Data
In today’s data-rich business environment, technical skills alone aren’t enough. Success depends on the ability to communicate insights with clarity and impact.
This course empowers finance and business professionals to elevate their influence by mastering the art of data storytelling. You’ll explore why storytelling is critical for decision-making and leadership, learn to apply the BUILD framework to structure compelling narratives, and enhance your communication through visualization, body language, and voice.
Practical modules and real-world examples will guide you in crafting messages that resonate with stakeholders, drive alignment, and inspire action. Whether you’re presenting forecasts, explaining performance, or influencing strategy, this course will help you turn numbers into stories that get results.
Who should take this course?
This course is ideal for finance, accounting, and business professionals—such as FP&A analysts, controllers, consultants, and aspiring leaders—who need to communicate data-driven insights effectively. It is especially valuable for those looking to advance into strategic roles where influencing decisions and aligning cross-functional teams is essential.
Crafting the Narrative: Storytelling With Data Learning Objectives
- Explain the importance of data storytelling for career growth and strategic business influence.
- Apply the BUILD framework to structure and deliver effective data-driven stories.
- Evaluat and design clear, impactful data visualizations that enhance storytelling.
- Construct a compelling narrative that connects financial data to strategic recommendations.
- Learn how to use effective body language and vocal delivery techniques to enhance storytelling presence.
- Respond to stakeholder objections and questions using the FRAME technique to build trust and drive alignment.
Prerequisite Skills
Recommended skills to have before taking this course.
- Communication
Level 1
2h 5min
100% online and self-paced
Field of Study: Communications and Marketing
Start LearningWhat You'll Learn
Why Is Data Storytelling Critical for Career Success
The BUILD Storytelling Framework
The Crucial Role of Data Visualization
Learn How to Skillfully Handle Objections and Questions
Conclusion
This Course is Part of the Following Programs
Why stop here? Expand your skills and show your expertise with the professional certifications, specializations, and CPE credits you’re already on your way to earning.
Financial Planning & Analysis Professional
- Skills You’ll Gain Accounting, Finance, Excel, Data Analysis, Financial Statement Analysis, Financial Modeling, Budgeting, Forecasting, Power Query, Power BI, Data Visualization, Economics, and more
- Great For The FPAP certification focuses on practical, desk-ready skills that are immediately applicable to current FP&A professionals or anyone seeking to land a role in FP&A
