Fast-Moving Consumer Goods (FMCG)
What are Fast-Moving Consumer Goods (FMCG)? Fast-moving consumer goods (FMCG), also called consumer packaged goods (CPG), refer to products that are highly in-demand, sold quickly, and affordable. Such items are considered “fast-moving” as they are quick to leave the shelves of a store or supermarket because consumers use them on a regular basis. Examples of Fast-Moving…