GRR vs. NRR: Key Differences and What Makes Them Important in SaaS
GRR vs. NRR: Measuring Sustainable Growth in SaaS What’s the real measure of a thriving SaaS business — keeping customers or expanding their accounts? When measuring revenue retention, two key metrics dominate the conversation: Gross Revenue Retention (GRR) and Net Revenue Retention (NRR). While both track recurring revenue, they serve different purposes: GRR focuses solely…