What is Customer Acquisition Cost (CAC)? Customer acquisition cost (CAC) is the cost related to acquiring a new customer. In other words, CAC refers to the resources and costs incurred to acquire an additional customer. Customer acquisition cost is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to…
What is Average Revenue Per Paying User (ARPPU)? Average revenue per paying user (ARPPU) is a non-GAAP metric used to assess the average revenue generated from a paying customer. Although similar to average revenue per user (ARPU), the fundamental difference is that ARPPU is calculated only for active paying customers, not the company’s entire customer…
What are Equity Issuance Fees? “Equity issuance fees” is the accounting term used to reference the costs a company incurs when they introduce securities into the market. A company commonly introduces shares of capital stock when it’s looking to grow its business, expand its operating footprint, and establish a broader base of shareholders. The Fees…
What is Average Revenue Per User (ARPU)? Average revenue per user (ARPU), also known as average revenue per unit, is a non-GAAP metric commonly used by digital media companies, social media companies, and telecommunications companies to assess their revenue-generating capabilities at the per-customer level. How to Calculate Average Revenue Per User The formula for average…
What is Reconciliation? Reconciliation is the process of matching transactions that have been recorded internally against monthly statements from external sources such as banks to see if there are differences in the records and to correct any discrepancies. For example, the internal record of cash receipts and disbursements can be compared to the bank statement…
What are Threats to Auditor Independence? In the auditing profession, there are five major threats that may compromise an auditor’s independence. Before an audit engagement, it is crucial that each member of the audit team review the five threats to independence. If an auditor is exposed to a certain threat, he or she should either…
What are Unexpected Earnings? “Unexpected earnings” is the term used in accounting to address the difference between a company’s actual earnings for a period and the earnings they were expected to generate. It is also sometimes referred to as an “earnings surprise.” The “unexpected” aspect can be either positive – meaning the company generated more…
What is Days of Inventory on Hand (DOH)? Days of Inventory on Hand (DOH) is a metric used to determine how quickly a company utilizes the average inventory available at its disposal. It is also known as days inventory outstanding (DIO) and is interpreted in a number of ways. Since it’s used to determine the…
What is Form 1040-EZ? Form 1040-EZ is a federal income tax form that was offered by the Internal Revenue Service (IRS) up through tax year 2017. Many American taxpayers used the form to file and report their federal income taxes for the year. Form 1040-EZ was discontinued, along with Form 1040-A, in 2018. Beginning in…
What is the Trailing P/E Ratio? The trailing price to earnings ratio – trailing P/E ratio – is the most commonly used of the P/E variations (trailing versus forward). The trailing P/E ratio accounts for a company’s actual earnings instead of its projected earnings. It is considered one of the most accurate ways of determining…
