What is the LTV/CAC Ratio? LTV stands for “lifetime value” per customer and CAC stands for “customer acquisition cost.” The LTV/CAC ratio compares the value of a customer over their lifetime to the cost of acquiring them. This eCommerce metric compares the value of a new customer over its lifetime relative to the cost of…
What is a Beauty Contest or Bake-Off? Prospective investment banking clients will conduct a “Beauty Contest” or “Bake-Off” as a means of interviewing several investment banks in connection with selecting a financial advisor, underwriter, or placement agent for a prospective transaction. When participating in a beauty contest or bake-off, investment bankers will show why they…
