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This cohort analysis template is a useful tool for customer behavior analysis using a large data set.
Below is a screenshot of the cohort analysis template:
What is Cohort Analysis?
Cohort Analysis is a form of behavioral analytics that takes data from a given subset like a SaaS business, game, or e-commerce platform, and groups them into related groups rather than looking at the data as one unit. The groupings are referred to as cohorts, and they share similar characteristics such as time and size.
Companies use cohort analysis to analyze customer behavior across the life cycle of each customer. In the absence of cohort analysis, businesses may experience difficulties in understanding the life cycle that each customer goes through over a given timeframe. Businesses use cohort analysis to understand the trends and patterns of customers over time and to tailor their offers of products and services to the identified cohorts.
Below is a break down of subject weightings in the FMVA® financial analyst program. As you can see there is a heavy focus on financial modeling, finance, Excel, business valuation, budgeting/forecasting, PowerPoint presentations, accounting and business strategy.
A well rounded financial analyst possesses all of the above skills!
Additional Questions & Answers
CFI is the global institution behind the financial modeling and valuation analyst FMVA® Designation. CFI is on a mission to enable anyone to be a great financial analyst and have a great career path. In order to help you advance your career, CFI has compiled many resources to assist you along the path.
In order to become a great financial analyst, here are some more questions and answers for you to discover:
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