Mastering Client Discovery Overview
Client discovery is the meeting in which an advisor presents
themselves formally in a professional setting, likely for the
very first time.
Advisors invest time in networking and prospecting, and
when a warm lead develops, requesting a discovery
meeting is the opportunity to convert the prospect into a
paying client. Mastering this meeting is essential to building
your book of business.
This course focuses on the second step of the FPWM
client-advisory journey. It explains the importance of the
discovery meeting, how to make sure the request for one is
well received, and when it is, what steps to take so that you
are showcasing yourself in the best professional light
Mastering Client Discovery Learning Objectives
- Explain why client discovery meetings are a crucial step in the FPWM client-advisor journey
- Create a playbook of templates and materials you send clients for each step of client discovery—from requesting the meeting to following up
- Describe how to successfully manage prospective client objections that commonly arise during
Recommended Prerequisite Program
This preparatory program is optional, but we recommend you complete the stated prep course(s) or possess the equivalent knowledge prior to enrolling in this course:
- Networking, Prospecting, & Converting Leads
Who should take this course?
This course is for current or aspiring financial planning and wealth management professionals who want to master the crucial step in the client-advisor journey where a prospect can be converted to a paying client. Whether you are or aspire to be an advisor at a large firm or to start your own practice, this course teaches the essential skills you need to have your best shot at converting prospects into clients with a first-class client discovery meeting. Master client discovery, and you’ve developed a strong current converting leads upstream.