Kelly Bailey

Senior Content Writer, CFI
Kelly Bailey

Expertise

Content Writing, Financial Services, Capital Markets, Investor Relations

Experience

Kelly Bailey is a financial writer and content strategist with over 15 years of experience. Kelly has written extensively on diverse topics within the financial services, fintech and capital markets sectors. Her background includes marketing and communications roles at BNY Mellon, stock exchange company BATS Global Markets (now CBOE Global Markets), and as a corporate investor relations officer for a legal tech company. Most recently, she worked as a freelance writer for fintech companies specializing in alternative investments.
Originally from Overland Park, Kansas, Kelly has lived and worked in London and New York City. She holds a master’s degree in Marketing Communications and a bachelor’s degree in Journalism from the University of Kansas.

Outside of work

Kelly enjoys spending time with her Australian cattle dog exploring the nature trails and parks around her home outside of Kansas City. She also loves reading, movies, and cooking, and is fascinated by psychology.

Articles by Kelly Bailey

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The Capital Allocation Process: A Four-Step Approach for Investment Decision Making

fpa management risk-management articles

Financial Benchmarking: Comparing Company Performance Relative to Peers

valuation financial-modeling fpa articles

Negative Working Capital: Strength or a Warning Sign?

accounting financial-modeling fpa articles

Essential Techniques for Strategy-Driven Financial Modeling

financial-modeling fpa articles

AI KPIs: How to Track and Measure AI Performance

data-science risk-management articles

Why Explainable AI is Critical for Financial Decision Making

risk-management articles artificial-intelligence-ai

The Ethics of AI in Finance: How to Detect and Prevent Bias

data-science management articles artificial-intelligence-ai

EBITDA vs. Net Income: Understand the Key Differences

accounting valuation articles

Four Forecasting Models Compared (And When You Should Use Each)

financial-modeling fpa articles

Financial Modeling for Corporate Strategy: A Guide for Analysts

financial-modeling fpa articles

The Budgeting Process: Step-by-Step Guide for FP&A Professionals

accounting fpa articles

Strategic Financial Planning in FP&A

fpa career articles

Business Ethics in Finance: Lessons From the Wells Fargo Scandal

management articles esg-career-map

Normalizing an Income Statement: Key Adjustments for Reliable Analysis

accounting valuation financial-modeling articles

Bank Regulatory Capital in Valuation: What You Need to Know

valuation risk-management articles investment-banking-2

How AI Transforms Scenario Analysis in Corporate Finance

fpa articles artificial-intelligence-ai

Bank Valuation: Why Traditional Methods Don't Work (And What Does)

valuation articles investment-banking-2

Narrow vs. General AI: Key Differences and Finance Applications

data-science business-intelligence articles

Expected Loss (EL): Overview, How to Calculate, Importance in Credit Risk Management

commercial-lending risk-management articles

M&A Financing: Cash, Debt, or Equity?

valuation private-equity articles investment-banking-2
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