Hit the Bid
Selling a financial asset or security at its respective bid price
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What is Hit the Bid?
The phrase “hit the bid” is a colloquial expression commonly used in investments to describe a scenario where a trader sells a financial instrument at the bid price quoted by a potential buyer (also a trader). When the scenario happens, it typically means accepting an offer that is considered fair relative to market conditions. The party that is buying the asset is called the bidder.
In simpler terms, hitting the bid means selling a financial asset or security at its respective bid price. A market maker or broker is generally in control of the “bid-ask” or “bid-offer,” and they charge a bid-offer spread based commission.
A bid strategy is generally used to lock in a price for an asset that is being sold. For a trader or investor to formulate and maintain a successful and reliable bid strategy, the bid-hit ratio needs to be monitored. The bid-hit ratio is an indicator of success for a bidding strategy and process. It allows traders to be mindful of movements in the ratio and predict potentially successful bids in the future.
Summary
- The phrase “Hit the Bid” is a colloquial expression commonly used in investments to describe a scenario where a trader sells a financial instrument at the bid price quoted by a potential buyer (also a trader).
- The party that is buying the asset is called the bidder.
- A bid strategy is generally used to lock in a price for an asset that is being sold.
Example of a “Hit the Bid” Scenario
An investor is willing to sell an asset at $85 per share. He/she alerts a broker of the intention. The broker will make the price public and identify bids from other brokers.
In case no buyer is willing to pay $85 per share, but a buyer who is willing to pay $83 per share presents him/herself, the broker will contact the seller. If the bid is reasonable to the seller (investor), the broker will “hit the bid” (i.e., accept the offer) and organize the deal with the buying broker.
Additional Resources
CFI is the official provider of the global Capital Markets & Securities Analyst (CMSA)® certification program, designed to help anyone become a world-class financial analyst. To keep advancing your career, the additional CFI resources below will be useful:
