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Elevator Pitch

"Who you are, what you do, and what you want to achieve"

What is an Elevator Pitch?

Also called an elevator speech, an elevator pitch is a brief and concise speech that tells about who you are, what you do, and what you want to achieve. It is named as such since it should be short and compelling enough that you can introduce yourself during an elevator ride. The elevator pitch is a way to share your credentials and expertise quickly with individuals who don’t know anything about you.


Elevator Pitch


When to Use Your Elevator Pitch

You can use your elevator pitch when looking for a job, particularly during job interviews. In general, an interviewer will ask you to say something about yourself. You can use your elevator speech as an introduction of who you are and what you do. If you’re an owner of a start-up or a small business, you can use your elevator speech to introduce your venture to an expo or any event involving entrepreneurs. You can also use your speech in your LinkedIn profile to make it easier for your network to know who you are and what you do for a living.


CFI has a PowerPoint and Pitchbooks Course that would help you on delivering an Elevator Pitch.


How to Create Your Elevator Pitch

It may sound easy, but the challenging part is putting all the important elements together without having to talk about yourself longer than you should and monopolizing a conversation. Here are some guidelines to help you create your elevator pitch:


1. Know what you want to achieve

As with anything else, it is essential to identify and set your goal. For instance, are you looking for a job and want to introduce yourself to hiring managers? Do you have a great business idea that you want to tell an executive or decision-maker in an organization? Did you start a business and want to introduce it to potential clients or customers?


2. Say something about what you do.

If you’re part of an organization, describe what it does and its products or services. If you’re applying for a job, explain your expertise and skill set.


3. Know your unique selling proposition.

There are so many start-ups and job applicants, so you need something that will enable you to stand out and be memorable. What’s unique about your idea? What can you contribute to the company? What problems can your organization solve?


4. it all together.

Now that you have all the elements of an elevator pitch, put it all together and ensure that it’s short, straightforward and compelling. Since it’s an elevator pitch, it should not be longer than 30 seconds. The key is to get the other person’s attention by the time he or she goes out of the elevator.


5. Practice delivering your pitch.

Read it aloud, in front of a mirror or your friends. Bear in mind that no matter how great your elevator pitch is, it will be useless if you cannot deliver it properly. It should sound like you’re having a smooth conversation with something, not a hard sell approach. Also, if you fail to practice, you may end up talking too fast or forget some details. You may even sound unnatural (like you’re reading from a script).


Related Readings

CFI offers the Financial Modeling & Valuation Analyst (FMVA)™ certification program for those looking to take their careers to the next level. To keep learning and advancing your career, the following resources will be helpful:

  • Communication
  • Interpersonal Skills
  • Interview Tips – How to Interview Well
  • Public Speaking

FMVA certification program

Advance your career in investment banking, private equity, FP&A, treasury, corporate development and other areas of corporate finance.

Get certified as a financial analyst with CFI’s FMVA™ Program.