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Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to refer CFI to a friend or colleague?

What is CFI’s Net Promoter Score (NPS)?

As of March 2019, CFI’s 30-day Net Promoter Score (NPS) is 74. This rating was issued by, an independent third-party surveyor. The survey was displayed to 1,704 students with 409 (24%) responding and 131 (32%) commenting.


CFI Net Promoter Score (NPS) 74


How is CFI’s NPS Calculated?

The survey consists of one simple question:

“On a scale of 0 to 10, how likely are you to refer CFI to a friend or colleague?”


Calculating CFI’s NPS score is done by adding up the total number of responses and subtracting the “detractors” from the “promoters”, on a percentage basis. The NPS score is expressed as a whole number that ranges between -100 (worst) and 100 (best), which indicates how happy customers are with your brand experience. In CFI’s case, the score of 74 means that 74% of students rate the financial modeling, finance and accounting courses as a 9 or 10 out of 10.


How are promoters calculated?

Promoters are anyone who answers 9 or 10.


How are detractors calculated?

Promoters are anyone who answers 6 or lower.


What is a “Good” NPS Score?

Technically, anything above zero is “good” because it means more of the customers are promoters than detractors. According to HubSpot, a score above 70 is considered world-class or “the best of the best”.


Additional Resources

CFI is on a mission to help anyone become a world-class financial analyst, though it’s Financial Modeling and Valuation Analyst (FMVA)® certification program. To continue learning and advancing your career, check out these additional resources:

  • CFI Student Reviews
  • Student Spotlight FMVA Reviews
  • Free Financial Modeling Guide
  • Free Finance Courses