Contribution Analysis

What is Contribution Analysis?

Contribution analysis is used in estimating how direct and variable costs of a product affect the net income of a company. It addresses the issue of identifying simple or overhead costs related to several production projects.

Contribution analysis aids a company in evaluating how individual business lines or products are performing by comparing their contribution margin dollars and percentage. Direct and variable costs incurred during the manufacturing process are subtracted from revenue to arrive at the contribution margin. This is, therefore, a very crucial procedure or tool to manage the growth of a business.

To learn more, check out our Financial Analysis Fundamentals course.

Contribution Margin Formula

The formula for contribution margin dollars-per-unit is:

(Total revenue – variable costs) /  # of units sold

For example, a company sells 10,000 shoes for total revenue of $500,000, with a cost of goods sold of $250,000 and a shipping and labor expense of $200,000.

The contribution margin per shoe is ($500,000 – $250,000 – $200,000) / 10,000

Contribution = $5.00 per shoe

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To learn more, check out our Financial Analysis Fundamentals course.

The Pros of Contribution Analysis

Contribution analysis helps compare how individual products are profitable to the company and is easy to use.

The significance of contribution analysis is that it indicates the profitability of each product and helps you understand the various components and specific external and internal factors that influence a company’s income, and it utilizes existing information.

The Cons of Contribution Analysis

Some disadvantages of contribution analysis are that its assumptions are unrealistic:

• Sales prices remain constant; no discounts are given
• Costs of production are linear
• What is produced is what is sold (no inventory)

Learn More

To learn more, see the CFI resources listed below and check out our Financial Analysis Fundamentals course.

• What is a Stock?StockWhat is a stock? An individual who owns stock in a company is called a shareholder and is eligible to claim part of the company’s residual assets and earnings (should the company ever be dissolved). The terms "stock", "shares", and "equity" are used interchangeably.
• Investment BankingInvestment Banking in IndiaLearn about investment banking in India. We list the top investment banks in India and outline how to get a job as analyst or associate. The history of investment banking in India traces back to when European merchant banks first established trading houses in the region in the 19th century.
• Debt ScheduleDebt ScheduleA debt schedule lays out all of the debt a business has in a schedule based on its maturity and interest rate. In financial modeling, interest expense flows
• Quid Pro QuoQuid Pro QuoThe term quid pro quo refers to an exchange of goods or services between two parties when something of equal value is expected to be given in return.