One of the essential parts of a LinkedIn profile is the summary. The LinkedIn summary provides details about an individual’s work experience and skills. It may look similar to the summary on a resume, but there’s a big difference. Typically, the summary section of a resume is created with a specific job position in mind.
On the other hand, a LinkedIn summary is more of a general take on what you can do as a professional, making it attractive to a broader audience – be it a hiring manager or recruiter or someone who is looking for skilled individuals to connect with. The key is to ensure that the LinkedIn summary is not so generic that it will blend in and go unnoticed by other professionals.
How to Create an Effective LinkedIn Summary?
So how can you create an effective LinkedIn summary? Here are some things to consider:
1. Know your audience
Are you looking for a job? Do you work in a recruitment firm? Do you want to establish credibility and expertise in your field? Are you looking for potential customers? Your goal determines what your LinkedIn summary should cover.
2. Keep it brief and concise
Consider your summary as your elevator pitch. You have less than a minute to grab someone’s attention. Maximize the impact of the first few sentences, focusing on your most valuable skills and experience.
It also becomes crucial when it comes to where your LinkedIn summary will be viewed. In the desktop version, a few paragraphs will be visible. On the other hand, the mobile version will display fewer sentences. People who visit your profile will need to click “Show more”, so make sure that the first part of your summary is strong enough to make them want to stay on your page a little longer.
3. Include metrics or figures
Use numbers to your advantage. For example, if you were able to improve sales by 24% or generated 35% more leads last year than in the previous year, make sure to include it in your summary.
4. Write what you are known for
Aside from the job title, it would be better to add your contribution to the organization. Highlight your areas of expertise that make you a valuable member of the company. If you’re looking for a new job, you can explain here why you want a career change or showcase skills that you’ve used in previous job positions.
Example of a LinkedIn Summary
I’m a seasoned Digital Marketing professional with more than 10 years of experience in sales and marketing, content creation and management, and SEO in the BPO industry.
I’ve spent the last eight years helping to improve a BPO company’s lead generation by 23% by running advertising campaigns on Google and LinkedIn and creating online marketing materials such as email newsletters and case studies.
I’m currently seeking a career opportunity that will allow me to showcase my skills in digital marketing, online advertising, and content creation. If you would like to work with me or know more about what I can offer, please contact me at the email address or phone number below.
Thank you for reading CFI’s explanation of a LinkedIn summary. CFI is the official provider of the Financial Modeling & Valuation Analyst (FMVA)® certification program, designed to transform anyone into a world-class financial analyst.
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