Little or no change in demand alongside the change in prices
Over 1.8 million professionals use CFI to learn accounting, financial analysis, modeling and more. Start with a free account to explore 20+ always-free courses and hundreds of finance templates and cheat sheets.
Inelastic demand is when a buyer’s demand for a product does not change as much as its change in price. When price increases by 20% and demand decreases by only 1%, demand is said to be inelastic.
This situation typically occurs with everyday household products and services. When the price increases, people will still purchase roughly the same amount of goods or services as they did before the increase because their needs stay the same. A similar situation exists when there is a decrease in price – demand will not increase substantially because consumers only have a limited need for the product(s).
Elasticity = Percentage Change in Demand / Percentage Change in Price
For example, look at the demand and price table below:
This number shows that a price decrease of 1% will increase demand by 0.0949%.
There are two types of inelastic demand curves:
1. Perfectly inelastic demand
2. Inelastic demand
An example of the two types of curves is shown below:
Note: Perfectly inelastic demand is when a change in prices does not change the quantity of demand at all.
Drawing the Demand Curve Using Example Data
Using data from the example calculation, a demand curve is drawn by placing the price on the Y-axis and demand on the X-axis. The line drawn from the example data results in an inelastic demand curve.
Types of Elasticity of Demand
There are five types of elasticity of demand:
1. Perfectly elastic demand
2. Perfectly inelastic demand
3. Unitary demand
4. Elastic demand
5. Inelastic demand
Perfectly inelastic demand means that prices or quantities are fixed and are not affected by the other variable. Unitary demand occurs when a change in price causes a perfectly proportionate change in quantity demanded.
CFI is the official provider of the global Financial Modeling & Valuation Analyst (FMVA)® certification program, designed to help anyone become a world-class financial analyst. To continue learning and advance your career, see the following free CFI resources:
Take your learning and productivity to the next level with our Premium Templates.
Upgrading to a paid membership gives you access to our extensive collection of plug-and-play Templates designed to power your performance—as well as CFI's full course catalog and accredited Certification Programs.
Already have a Self-Study or Full-Immersion membership? Log in
Access Exclusive Templates
Gain unlimited access to more than 250 productivity Templates, CFI's full course catalog and accredited Certification Programs, hundreds of resources, expert reviews and support, the chance to work with real-world finance and research tools, and more.