LTV CAC Ratio Template

Over 1.8 million professionals use CFI to learn accounting, financial analysis, modeling and more. Start with a free account to explore 20+ always-free courses and hundreds of finance templates and cheat sheets.

LTV/CAC Ratio Template

This LTV/CAC Ratio Template will help calculate both the LTV and CAC of a company’s user base. These will then be used to obtain the LTV/CAC ratio. LTV stands for “LifeTime Value” per customer and CAC stands for “Customer Acquisition Cost.”  The LTV/CAC ratio is a good metric to see how much value each customer generates for the company.

Here is a snippet of the template:

LTV CAC Ratio Template Template

Download the Free Template

Enter your name and email in the form below and download the free template now!


Download the free Excel template now to advance your finance knowledge!

What is the LTV/CAC Ratio Formula?

Below is the lifetime value to customer acquisition cost formula:

[(revenue per customer – direct expenses per customer) / (1 – customer retention rate)] /
(# of customers acquired / direct marketing spending)

Startup and eCommerce Financial Modeling Course

CFI’s Startup/ e-Commerce Financial Model & Valuation course will teach you how to build financial models from scratch. With easy step-by-step examples and guides, you will be able to analyze if your startup is creating or destroying value!

More Free Templates

For more resources, check out our business templates library to download numerous free Excel modeling, PowerPoint presentations, and Word document templates.

Analyst Certification FMVA® Program

Below is a break down of subject weightings in the FMVA® financial analyst program. As you can see there is a heavy focus on financial modeling, finance, Excel, business valuation, budgeting/forecasting, PowerPoint presentations, accounting and business strategy.


Financial Analyst certification curriculum


A well rounded financial analyst possesses all of the above skills!


Additional Questions & Answers

CFI is the global institution behind the financial modeling and valuation analyst FMVA® Designation. CFI is on a mission to enable anyone to be a great financial analyst and have a great career path. In order to help you advance your career, CFI has compiled many resources to assist you along the path.

In order to become a great financial analyst, here are some more questions and answers for you to discover:


0 search results for ‘