What is an Evaluation Plan?
An evaluation plan is a proposal for a major project that outlines all the necessary details needed for its implementation or development. An effective evaluation plan should show how the project will be monitored, and how its objectives will be met.
To effectively complete or implement most projects, an evaluation plan is needed. There are two types of evaluation plans:
Formative Evaluation Plan
A formative evaluation plan is done before or during the project. The plan:
- Evaluates upcoming or continuing activities of a project
- Covers activities from the development to implementation stages
- Contains reviews from principal investigators, evaluators, and governing committees
Summative Evaluation Plan
A summative evaluation plan “sums” up the project. As such, it is written at a project’s completion. The summative plan:
- Evaluates whether the goals achieved are the goals set. If not, it should state the reasons to explain the situation
- Contains the details of the outcomes and information obtained during the project
- Reports the outcome of the project to the principal investigator of the project, evaluators, and the governing committees
However, there are common contents that should be included in an evaluation plan regardless of the type. All plans should cover:
- The project to be evaluated
- Purpose of evaluation
- Key evaluation questions
- Methods used, including collecting and analyzing all the necessary data
- The reports and reviews of the stakeholders and investors directly involved in the project
- Resources needed to fund and facilitate the project
- Expected findings and outcomes of the project, as well as the expected time of the final report
How to Write an Evaluation Plan
Before writing an evaluation plan for your business, it is advisable to consult prior plans to see if certain formats are preferred. In general, however, the plans should include methods such as interviews, administration of questionnaires and consultation that will be carried out during the project. Other items include:
- Clear title – The recommended way of writing the title is that you should write it on a page of its own. The title page should contain a recognizable name of the project, dates of the project, and the general focus of the evaluation plan.
- Uses and users of the evaluation plan – It is essential to describe the use of the evaluation plan clearly. For transparency and accountability, under this section, you must clearly show the users of the plan. Again, you should describe the involvement of stakeholders and the financers of the project in this same section.
- Program description – Under this section, the developer of the evaluation plan should critically assess and describe what the entire project is all about. Here, it is essential to state what the project focuses on achieving, and the process that you will be undertaking.
- Methodology – In this section, an evaluation plan should clearly state what methods will be used to collect data, expected data sources, and roles and responsibilities of each participant in the project. This is the section that should also describe what methods will be used to ensure that the project is completed successfully.
- Analysis – This section is a thorough analysis of whether project goals were met or not. It will show findings and reasons for any unexpected outcomes. It may also contain data analyses done before the projection’s completion and how it affected the project’s continuation.
- Sharing plan – In most cases, the sharing plan section is often overlooked despite the fact that it can play a major role. Towards the end of the plan, there should be a proper way of sharing evaluation findings. This section should also state how the findings and outcomes of the project will reach the involved stakeholders.
The Importance of an Evaluation Plan
- An evaluation plan is a valuable asset that will ensure the project runs smoothly. A well-documented plan states the roles of all participants of the project and sources of all resources. Therefore, it implies that there will be minimal delays and disputes between the stakeholders, as everything should have been communicated ahead of time. Furthermore, if the plan clearly states the dates on which specific activities should take place, the involved participants will be encouraged to be right on schedule.
A good evaluation plan should cater for the smooth running of the project from its initial stages to its completion.
- An effective evaluation plan will also ensure better results in upcoming projects of the same nature.
- A well-documented evaluation plan enhances transparency and accountability. Involved participants, contractors, and stakeholders will publicly share the plan among themselves. The methodology section clearly outlines and describes how they obtained each finding and outcome.
- The practice of using evaluation plans should improve the success and effectiveness of projects undertaken by an organization. If the plans are well documented and filed, the organization can learn from previous projects and be able to better gauge the success of certain projects and project practices. The plans should also come in handy in helping the foundation or organization make critical decisions. This is because the information on the plan is not just gathered randomly; it is obtained after thorough research and evaluation of the project.
- A written evaluation plan is good for future references and for greater transparency and accountability.
- It is recommended that the data recorded in the plan be quantitative. However, incorporation of both qualitative and quantitative data is important.
- Information in the evaluation plan describing the input, output, and activities of the project or program is vital. A table makes it easier to obtain information at a glance.
- Be brief and straightforward in the descriptions.
- It is advisable to keep the evaluation plan simple but concise. Information should be obtained from the plan with ease.
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