LTV/CAC Ratio Template
This LTV/CAC Ratio Template will help calculate both the LTV and CAC of a company’s user base. These will then be used to obtain the LTV/CAC ratio. LTV stands for “LifeTime Value” per customer and CAC stands for “Customer Acquisition Cost.” The LTV/CAC ratio is a good metric to see how much value each customer generates for the company.
Here is a snippet of the template:
Download the Free Template
Enter your name and email in the form below and download the free template now!
LTV-CAC RatioDownload the free Excel template now to advance your finance knowledge!
What is the LTV/CAC ratio formula?
Below is the lifetime value to customer acquisition cost formula:
[(revenue per customer – direct expenses per customer) / (1 – customer retention rate)] /
(# of customers acquired / direct marketing spending)
Startup and eCommerce Financial Modeling Course
CFI’s Startup/ e-Commerce Financial Model & Valuation course will teach you how to build financial models from scratch. With easy step-by-step examples and guides, you will be able to analyze if your startup is creating or destroying value!
More Free Templates
For more resources, check out our business templates library to download numerous free Excel modeling, PowerPoint presentations, and Word document templates.