Cost structure refers to the various types of expenses a business incurs and is typically composed of fixed and variable costs. Fixed costs are costs that remain unchanged regardless of the amount of output a company produces, while variable costs change with production volume.
Operating a business must incur some kind of costs, whether it is a retail business or service provider. Cost structures differ between retailers and service providers, thus the expense accounts appearing on a financial statement depend on the cost objects, such as a product, service, project, customer, or business activity. Even within a company, cost structure may vary between product lines, divisions, or business units, due to the distinct types of activities they perform.
Fixed costs are incurred regularly and are unlikely to fluctuate over time. Examples of fixed costs are overhead costs such as rent, interest expenses, property taxes, and depreciation of fixed assets. One special example of a fixed cost is direct labor cost. While direct labor cost tends to vary according to the number of hours an employee works, it still tends to be relatively stable and, thus, may be counted as a fixed cost, although it is more commonly classified as a variable cost where hourly workers are concerned.
Variable costs are expenses that vary with production output. Examples of variable costs include direct labor costs, direct material cost, utilities, bonuses and commissions, and marketing expenses. Variable costs tend to be more diverse than fixed costs. For businesses selling products, variable costs might include direct materials, commissions, and piece-rate wages. For service providers, variable expenses are composed of wages, bonuses, and travel costs. For project-based businesses, costs such as wages and other project expenses are dependent on the number of hours invested in each of the projects.
Cost allocation is the process of identifying costs incurred, and then accumulating and assigning them to the right cost objects (e.g., product lines, service lines, projects, departments, business units, customers) on some measurable basis. Cost allocation is used to distribute costs among different cost objects in order to calculate the profitability of, for example, different product lines.
A cost pool is a grouping of individual costs, from which cost allocations are made later. Overhead cost, maintenance cost, and other fixed costs are typical examples of cost pools. A company usually uses a single cost allocation basis, such as labor hours or machine hours, to allocate costs from cost pools to designated cost objects.
Example of Cost Allocation
A company with a cost pool of manufacturing overhead uses direct labor hours as its cost allocation basis. The company first accumulates its overhead expenses over a period of time, say for a year, and then divides the total overhead cost by the total number of labor hours to find out the overhead cost “per labor hour” (the allocation rate). Finally, the company multiplies the hourly cost by the number of labor hours spent to manufacture a product to determine the overhead cost for that specific product line.
The Importance of Cost Structures and Cost Allocation
To maximize profits, businesses must find every possible way to minimize costs. While some fixed costs are vital to keeping the business running, a financial analyst should always review the financial statements to identify possibly excessive expenses that do not provide any additional value to core business activities.
When an analyst understands the overall cost structure of a company, he/she can identify feasible cost reduction methods without affecting the quality of products sold or service provided to customers. The financial analyst should also keep a close eye on the cost trend to ensure stable cash flows and no sudden cost spikes occurring.
Cost allocation is an important process for a business because if costs are misallocated, then the business might make wrong decisions, such as overpricing/underpricing a product, or invest unnecessary resources in non-profitable products. The role of a financial analyst is to make sure costs are correctly attributed to the designated cost objects and that appropriate cost allocation bases are chosen.
Cost allocation allows an analyst to calculate the per-unit costs for different product lines, business units, or departments, and, thus, to find out the per-unit profits. With this information, a financial analyst can provide insights on improving the profitability of certain products, replacing the least profitable products, or implementing various strategies to reduce costs.
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