Asset Turnover

How Effective Assets Are at Generating Revenue

What is Asset Turnover?

Asset turnover is a ratio that measures the value of revenue generated by a business relative to its average total assets for a given fiscal or calendar year. It is an indicator of how efficient the company is at using both current and fixed assets to produce revenue.

Average total assets include the beginning and ending balance of all the components of a company’s assets – current assets, long-term investments, fixed assets, and intangible assets.


Asset turnover theme


Formula for Asset Turnover Ratio


Asset Turnover = Net Sales Revenue / Average Total Assets


Example of Asset Turnover

For the fiscal year ended December 31, 2015, LSFM company has declared in its financial statements total assets ending balance of $450M, while the beginning balance was $400M, having an average asset result of $425M ($400M+$450M/2) for that year.  Total revenues reached as high as $950M generated from its main business activities.

Given the above figures, the asset turnover was therefore at a rate of 2.23 ($950M/$425M).


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What is Net Sales Revenue?

Net Sales Revenue or sales revenue is the total amount of revenue, either in cash or credit that was produced by utilizing the resources of a company primarily from its core business activities. This is netted by sales returns, allowances, and discounts which are accommodated upon customer’s request or due to some unavoidable circumstances.


What is Average Total Assets?

Average total assets are economic resources that are annually calculated to determine the total assets utilized in a given period.  Total assets include Cash, Marketable Securities, Accounts receivable, Pre-paid expenses, Long-term investments, Inventory, Fixed Assets, and Intangible Assets.

To calculate the average total assets, the beginning and ending asset balances are taken into consideration. The figures are then divided in half to get the standard amount of assets owned by the company for a given fiscal or calendar year.


What is the Purpose of the Asset Turnover Ratio?

The asset turnover ratio is a good indicator for measuring the health of a business and how efficient a company is in utilizing its assets to generate revenue. The higher the ratio, the better the business is performance-wise. On the other hand, a lower ratio may entail a problem with one or more of the asset categories comprising total assets – inventory, receivables, or fixed assets.

Obsolete inventory or sluggish sales can affect the numbers. Same with receivables – the collection may take too long and credit accounts may pile up. Fixed assets such as property, plant, and equipment (PP&E) could be unproductive instead of being put to use to their full capacity.

All these categories are closely monitored to ascertain the validity when using the asset turnover ratio.


Video Explanation of Asset Turnover Ratio

Watch this short video to quickly understand the definition, formula, and application of the asset turnover ratio.


Additional Resources

Thank you for reading this guide to helping you perform world-class financial analysis.  To keep learning and advancing your career, these additional CFI resources will be helpful:

  • Fixed Asset Turnover
  • Asset Acquisition
  • Earnings per Share
  • Financial modeling guides

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