In investment banking, underwriting is the process where a bank raises capital for a client (corporation, institution, or government) from investors in the form of equity or debt securities.
This article aims to provide readers with a better understanding of the capital raising or underwriting process in corporate finance from an investment banker’s perspective. There are two main functions in corporate finance: M&A Advisory and Underwriting.
M&A advisory includes assisting in negotiating, structuring, and performing a valuation of a merger or an acquisition associated with a deal. This service is usually provided by the advisory side of an investment bank, transaction advisor, or in-house by the corporate development group.
On the underwriting side, the process includes the sale of stocks or bonds to investors in the form of Initial Public Offerings (IPOs) or follow-on offerings.
In corporate finance, jobs exist on the sell side with investment banks providing M&A or capital raising advisory services, or on the corporate side with in-house corporate development groups. Finally, jobs also exist in public accounting firms providing support services for these types of transactions.
To learn more about each job in detail, see our Career Map.
Underwriting Advisory Services
There are three main phases of underwriting advisory services: planning, assessing the timing and demand for the issue, and issue structure, respectively.
It is important to identify the investor themes in the planning phase, understand the rationale for the investment, and get a preliminary view of investor demand or interest in this type of offering.
2. Timing and Demand
The timing and demand of an offering are crucial to a successful capital raising. Here are some factors that influence the assessment of the timing and demand of an offering.
Current market condition: Is it a hot or a cold issue market?
Current investor appetite: What is the current investor risk profile and appetite? Is it aggressive or conservative? Are investors risk preferring, neutral, or averse?
Investor experience: What are the investors’ experiences? Are investors experienced in this field or market?
Precedents and benchmark offerings: Has a similar company (based on size, industry, and geographical location) issued an IPO in the past? What are some other companies that you can benchmark for an IPO?
Current news flow: What is the current news flow on the company? Is it a positive or a negative flow?
3. Issue Structure
Deciding the structure of an offering is the final phase of underwriting advisory services. Here are some factors that influence the issue structure:
Is it going to be a domestic or an international issue? Are the investor demands located domestically or overseas? Would investors from other countries be interested in this offering?
Is the focus on institutional or retail investors?
How will the sale occur?
Types of Underwriting Commitment
When an underwriter enters into a contract with a company to help raise capital, there are three main types of commitments made by the investment bank: firm commitment, best efforts, and all-or-none.
1. Firm Commitment
In the case of a firm commitment, the underwriter agrees to buy the entire issue at a certain price. If the underwriter fails to sell the entire issue, the underwriter must take full financial responsibility for any unsold shares.
2. Best Efforts
The best efforts basis is the most common form of commitment out of the three listed. Although the underwriter commits in good faith to sell as much of the issue at the agreed price as possible, there is no financial or legal responsibility imposed on the underwriter for any unsold shares or deal performance.
Finally, in an all-or-none commitment, unless the entire issue is sold at the offering price, the deal is voided, and the underwriter will not receive any compensation.
Summary of the underwriting process
There are three main stages in the underwriting or capital raising process: planning, assessing the timing and demand, and issue structure. The planning stage involves the identification of investor themes, understanding of investment rationale and an estimate of expected investor demand or interest. In the timing and demand phase, the underwriter must evaluate the current market conditions, investor appetite, investor experience, precedents, and benchmark offerings, and current news flow to determine the best timing and demand of an offering. Finally, the underwriter must decide the issue structure based on the focus on either institutional or retail investors and a domestic versus an international issue.
There are three main types of commitment by the underwriter: firm commitment, best efforts, and all-or-none. In a firm commitment, the underwriter fully commits to the offering by buying the entire issue and taking financial responsibilities for any unsold shares. The most common form of commitment – best efforts or marketed deal – imposes no financial responsibility on the underwriter, regardless of the performance of the deal. The underwriter is not liable for any unsold shares. Finally, in an all-or-none commitment, the underwriter will not be compensated at all unless the entire issue is sold at the offering price.
Thank you for reading CFI’s guide to Underwriting. To further your knowledge and understanding of investment banking, CFI offers the following resources.