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Quality Management

The act of overseeing different activities and tasks within an organization to ensure consistent delivery of products and services

What is Quality Management?

Quality management is the act of overseeing different activities and tasks within an organization to ensure that products and services offered, as well as the means used to achieve them, are consistent. It helps to achieve and maintain a desired level of quality within the organization.


Quality Management


Quality management consists of four key components, which include:

  • Quality Planning – The process of identifying the quality standards relevant to the project and deciding how to meet them.
  • Quality Improvement – The purposeful change of a process to improve the confidence or reliability of the outcome.
  • Quality Control – The continuing effort to uphold a process’s integrity and reliability in achieving an outcome.
  • Quality Assurance – The systematic or the planned actions necessary to offer sufficient reliability that a particular service or product will meet the specified requirements.


The aim of quality management is to ensure that all the organization’s stakeholders work together to improve the company’s processes, products, services, and culture to achieve the long-term success that stems from customer satisfaction.

The process of quality management involves a collection of guidelines that are developed by a team to ensure that the products and services that they produce are of the right standards or fit for purpose.

  • The process starts when the organization sets quality targets to be met and which are agreed upon with the customer.
  • The organization then defines how the targets will be measured. It then takes the actions that are required to measure the quality. They then identify any quality issues that arise and initiate improvements.
  • The final step involves reporting the overall level of the quality achieved.

The process ensures that the products and services produced by the team match the customers’ expectations.

The quality improvement methods comprise three components: product improvement, process improvement, and people-based improvement. There are numerous methods of quality management and techniques that can be utilized. They include Kaizen, Zero Defect Programs, Six Sigma, Quality Circle, Taguchi Methods, the Toyota Production System, Kansei Engineering, TRIZ, BPR, OQRM, ISO, and Top Down & Bottom Up approaches among others.

A model example of great quality management is the implementation of the Kanban system by Toyota Corporation. Kanban is an inventory control system that was developed by Taiichi Ohno to create visibility for both the suppliers and buyers to help limit the upsurge of excess inventory on the production line at any given point in time. Toyota used the concept to execute its Just-in-time (JIT) system, which helps align raw material orders from suppliers directly with the production schedules. Toyota’s assembly line rose in efficiency and the company received enough inventories at hand to meet customer orders as they were being generated.


Principles of Quality Management

There are several principles of quality management that the International Standard for Quality Management adopts. These principles are used by top management to guide an organization’s processes towards improved performance. They include:


1. Customer Focus

The primary focus of any organization should be to meet and exceed the customers’ expectations and needs. When an organization can understand the customers’ current and future needs and cater to them, it results in customer loyalty, which in turn increases revenue. The business is also able to get new customer opportunities and satisfy them.  When business processes are more efficient, quality is higher and more customers can be satisfied.


2. Leadership

Good leadership results in an organization’s success. Great leadership establishes unity and purpose among the workforce and shareholders. Creating a thriving company culture provides an internal environment that allows employees to fully utilize their potential and get actively involved in achieving its objectives. The leaders should involve the employees in setting clear organizational goals and objectives. It motivates employees, who can significantly improve their productivity and loyalty.


3. Engagement of People

Staff involvement is another fundamental principle. The management engages staff in creating and delivering value whether they are full-time, part-time, outsourced, or in-house. An organization should encourage the employees to constantly improve their skills and maintain consistency. This principle also involves empowering the employees, involving them in decision making and recognizing their achievements. When people are valued, they work to their best potential because it boosts their confidence and motivation. When employees are wholly involved, it makes them feel empowered and accountable for their actions.


4. Process Approach

The performance of an organization is crucial according to the process approach principle. The approach emphasizes on achieving efficiency and effectiveness in the organizational processes. The approach entails an understanding that good processes result in improved consistency, quicker activities, reduced costs, waste removal, and continuous improvement. An organization is enhanced when leaders can manage and control the inputs an0.d the outputs of an organization, as well as the processes used to produce the outputs.


5. Continuous Improvement

Every organization should come up with an objective to be actively involved in continuous improvement. Businesses that improve continually experience improved performance, organizational flexibility and increased ability to embrace new opportunities. Businesses should be able to create new processes continually and adapt to new market situations.


6. Evidence-based Decision Making

Businesses should adopt a factual approach to decision-making. Businesses that make decisions based on verified and analyzed data have an improved understanding of the marketplace. They are able to perform tasks that produce desired results and even justify their past decisions. Factual decision making is vital to help understand the cause-and-effect relationships of different things and even explain potential unintended results and consequences.


7. Relationship Management

Relationship management is about creating mutually beneficial relations with suppliers and retailers. Different interested parties can impact the company’s performance. The organization should manage the supply chain process well and promote the relationship between the organization and its suppliers to optimize their impact on the company’s performance. When an organization manages its relationship with interested parties well, it is more likely to achieve sustained business collaboration.


Principles of Quality Management


Benefits of Quality Management

  • It helps an organization achieve greater consistency in tasks and activities that are involved in the production of products and services.
  • It increases efficiency in processes, reduces wastage, and improves the use of time and other resources.
  • It helps improve customer satisfaction.
  • It enables businesses to market their business effectively and exploit new markets.
  • It makes it easier for businesses to integrate new employees, and thus helps businesses manage growth more seamlessly.
  • It enables a business to continuously improve their products, processes, and systems.


Bottom Line

Quality management in businesses is vital to ensure consistency in its processes, as well as its products and services. In business, customer satisfaction is key. As a customer’s main concern is the quality of the products or services they purchase, the supplier’s main goal should always be to ensure that what they produce is of consistent and fine quality.


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