Private Equity vs Venture Capital, Angel/Seed Investors

Private equity vs venture capital, angel and seed investors guide

This guide provides a detailed comparison of private equity vs venture capital vs angel and seed investors.  It’s easy to confuse the three classes of investors, especially because they overlap a lot and the distinctions are not always super clear.  Below are the most important things you need to know about private equity, venture capital, and angel/seed investors.

private equity vs venture capital vs angel investors diagram

 

 

Comparison table of private equity vs venture capital vs angel and seed investors

The easiest way to compare the three classes of investors is in this table.  Here is a breakdown based on the stage of businesses they invest in, size and type of investment, risk/return profiles, their management teams, and more!

 

 Seed/AngelVenture CapitalPrivate Equity
Stage of BusinessFounding, startup, pre-revenueEarly stage, pre-profitabilityMid to later stage, profitable, cash flow
Size of Investment ($)$10,000's to a few millionA few million to tens of millionsWide range: a few million to billions
Type of InvestmentEquity, SAFEEquity, convertible debtEquity with leverage
Investment TeamEntrepreneurs / past foundersMix of entrepreneurs and bankers/financeMostly bankers/finance professionals
Level of RiskExtreme risk, high chance of losing all moneyHigh risk, moderate chance of losing all moneyModerate risk, low chance of losing all money
Return Profile>100x return targets>10x return targets>15% IRR
Industry FocusVaries firm to firmVaries firm to firmVaries firm to firm
Investment ScreeningFounders, TAM, market share potential, virality, # users, etc.Founders, market share potential, revenue, margins, growth rateEBITDA, cash flow, IRR, financial engineering
ExamplesPaul Buchheit / Y Combinator, AngelList, Techstars, Jeff ClavierAndreessen Horowitz, Sequoia Capital, VantagePoint, HighlandKKR, Carlyle Group, Blackstone, Apollo

 

Stage of business

As the names imply, “seed” or “angel” investors are usually the first investors in a business, followed by venture capital firms (think “new venture”), and finally private equity firms.

Angel or seed investors participate in businesses that are so early-stage they may be pre-revenue with few to no customers at all.  They could simply have a well-developed business plan, prototype, beta test, minimum viable product (“MVP”), or similar level of development.  Some of the businesses, however, may have revenue or even cash flow (it’s not to say that they can’t have those things, it’s just that they frequently don’t).

Venture capital (VC) firms who typically invest in businesses that have proven their revenue model, or if not, at least have a sizable and rapidly customer base with a revenue strategy in clear sight.

Private equity (PE) firms will invest when a company has gone beyond revenue and developed profitable margins, stable cash flow, and is able to service a significant amount of debt.  To learn more about the various types of cash flow, read our ultimate cash flow guide.

 

Size of investment

Seed and angel investors really have no minimum size, but typically it’s at least $10,000 to $100,000 and can be as high as a few million in some cases. Y Combinator, for example, typically invests $120,000 for a 7% ownership stake in companies accepted into its accelerator program.

Venture capital firms can invest a wide range of values depending on the industry, companies, and all sorts of factors.  As a rule of thumb, you can assume venture capital deals are, on average, anywhere between $1 million and $20 million.

Private equity firms, being later-stage investors, typically do larger deals and the range can be enormous depending on the types of firms.  There are boutique mid-market private equity firms that will do $5 million deals, while massive global firms like Blackstone and KKR do billion dollar deals.  The range is so wide it’s almost meaningless to put an average on it.

 

Type of investment

Angel/seed investor can only invest equity, as the businesses they are targeting are so early stage that they’re not suitable for debt.  In extremely early stage deals they may use an instrument called a SAFE, which stands for Simple Agreement for Future Equity. This is an alternative to a convertible note, and in exchange for money, the company gives the investor the right to buy shares in a future equity round (with specific price parameters). Most deals, however, are simply done as straight up cash for shares.

VC firms invest common equity, preferred shares, and convertible debt securities in companies.  Their focus is on equity upside, so even if they invest in a convertible debt security, their goal is to eventually own equity.  Preferred shares can have all sorts of special rights and priveledges to protect investors by limiting their downside (first out) and protecting them from future dilution (rights/warrants/ratchets).

PE firms typically invest equity, but also borrow a significant amount of money to enhance their levered rate of return (internal rate of return IRR).  They may undertake a transaction known a leveraged buyout LBO where they maximize the amount of debt they can use in the deal.

 

Investment team

Seed or angel investors are typically entrepreneurs who founded their own companies and had successful exits.  Their main skillset is understanding the role of the entrepreneur in the business, and they have often have very specific product knowledge.

Venture capital investment teams are often a mix of entrepreneurs and ex-investment bankers or other types of finance professionals. For example, a16z hires a wide range of entrepreneurs and professionals as you can see in their a16z team profiles.

Private equity firms are typically more weighted towards ex I-bankers and corporate development types, or experienced corporate operators.

 

Level of risk

This part is fairly straightforward. The earlier stage the business is, the higher the risk (as a generalization, there are exceptions of course).

One thing that can skew this though is leverage and financial engineering.  While Top Private Equity firms may invest in generally lower risk enterprises, if they use excessive leverage those investments can become very high risk.

 

Return targets

All three classes of investors are trying to earn the highest possible risk-adjusted rates of return. That goes without saying.

Given the different risk profiles though, we can observe that, on average, seed investments can return 100x or more when the work (and they often go to zero), while later stage VC returns may be like 10x (fewer of them go to zero), and PE firms seek 20% or higher IRRs (only a very small number of investments go to zero).

 

Industry focus

There is really no real industry distinction between the three classes of investors.

Private equity vs venture capital vs angel/seed investors vary so widely by industry they can only be assessed on a firm by firm basis.

 

Investment screening

Angels and seed investors focus more on qualitative factors such as who the founders are,  high-level reasons why the business should be a big success, and ideas about product-market fit.

VCs are also very focused on who the founders are, and usually by this stage, more concrete metrics are available such as revenue run rate, average revenue per user, customer lifetime value, margins, etc.  To learn more see our list of internet startup valuation metrics.

PE firms look at EBITDA, cash flow, free cash flow, and ultimately the IRR they believe they can achieve.

To learn more, see our business valuation fundamentals course now!

 

Examples of PE, VC, and Angel/Seed firms

Let’s take a look at firms that operate in private equity vs venture capital vs angel and seed investing.

Seed stage:

  • Y Combinator
  • Techstars
  • Boom Startup
  • Maven Ventures
  • Individuals like Jeff Bizons and Marissa Mayer

Venture Captial firms:

  • Oak Investment Partners
  • VantagePoint
  • Highland Capital Partners
  • Greylock Partners
  • Google Ventures
  • Andreessen Horowitz

Private Equity firms:

  • The Carlyle Group
  • Kohlberg Kravis Roberts (KKR)
  • The Blackstone Group
  • Apollo Global Management

 

Financial modeling in private equity vs venture capital, and angel/seed investors

As you can see, there are many differences between private equity vs venture capital vs angel investors. The main difference though really comes down to the stage of businesses they invest in.  Everything else to blur across the three categories.

When it comes to skill sets and career paths, all three types of firms require extensive financial modeling and valuation methods.

If you’re looking for an edge on the competition, be sure to check out our online financial modeling courses, where you learn to build models like the one below from scratch.

 

Financial Model for private equity vs venture capital

 

More resources

CFI’s mission is to help you advance your career.  This guide to Private Equity vs Venture Capital vs Angel and Seed investors has been designed to help your career as a financial analyst. You may find these additional resources helpful: