Bullish and Bearish

Stampeding bull, hibernating bear

Over 1.8 million professionals use CFI to learn accounting, financial analysis, modeling and more. Start with a free account to explore 20+ always-free courses and hundreds of finance templates and cheat sheets. Start Free

Definition of Bullish and Bearish

Professionals in corporate finance regularly refer to markets as being bullish and bearish based on positive or negative price movements.  A bear market is typically considered to exist when there has been a price decline of 20% or more from the peak, and a bull market is considered to be a 20% recovery from a market bottom.

Bullishness is a sentiment or mindset adopted by a trader, thinking securities will move up in price. The opposite of this is bearishness, which is the sentiment that securities and markets are likely to move down in price.

Bullish and Bearish Markets - Vector mage of a bull and bear

Term Usage

When a trader says he is bullish on Apple Inc. (AAPL) shares, it means the trader thinks AAPL shares will move up in the future.

The terms bullish and bearish can also be used to describe a trend or movement that has already happened. For example, if APPL shares have made a drastic move down from $200 to $100 after an earnings call, one may say that the stock has been bearish for the week.

While the most common use of the term is in the stock market, these terms do not necessarily apply only to stocks. The terms can also be used when thinking about investments in the real estate sector, the commodity markets, and other investment arenas.

Hawkish and Dovish

When discussing changes in interest rates, people don’t generally use the term bullish. Instead, the term “hawkish” is used. When labeling a group of Central Bank officials, for example, who are inclined to raise interest rates, they are called hawkish rather than bullish. On the other end, the equivalent of bearish in regard to interest rates is dovish.

Changing views

These terms are just sentiments, and a trader can shift from bullish to bearish in the blink of an eye when they feel the market situation has significantly changed. When an economist is bullish on the general economy, it does not necessarily mean the prices of stock securities will move up.

A good example of this was the subprime mortgage crisis in 2008. Research analysts mentioned strong bullishness, citing that the Dow Jones Industrial Average was ready to reach a record high, but instead, prices fell. Analysts maintained the bullish view until the situation was gloomy enough for them to shift to a bearish view.

Additional resources

Thank you for reading CFI’s guide on Bullish and Bearish markets. To continue learning and advancing your career, CFI highly recommends these additional resources:

0 search results for ‘