Asset Allocation

The act of diversifying an investment portfolio to minimize investment risks

What is Asset Allocation?

Asset allocation refers to an investment strategy in which individuals divide their investment portfolios between different diverse asset classes to minimize investment risks. The asset classes fall into three broad categories: equities, fixed-income, and cash and equivalents. Anything outside these three categories (e.g., real estate, commodities, art) is often referred to as alternative assets.

Asset Allocation - Diversified Asset Allocation vs Consolidated Asset Allocation

Factors Affecting Asset Allocation Decision

When making investment decisions, an investors’ portfolio distribution is influenced by factors such as personal goals, level of risk tolerance, and investment horizon.

1. Goal factors

Goal factors are individual aspirations to achieve a given level of return or saving for a particular reason or desire. Therefore, different goals affect how a person invests and risks.

2. Risk tolerance

Risk tolerance refers to how much an individual is willing and able to lose a given amount of their original investment in anticipation of getting a higher return in the future. For example, risk-averse investors withhold their portfolio in favor of more secure assets. In contrast, more aggressive investors risk most of their investments in anticipation of higher returns. Learn more about risk and return.

3. Time horizon

The time horizon factor depends on the duration an investor is going to invest. Most of the time, it depends on the goal of the investment. Similarly, different time horizons entail different risk tolerance.

For example, a long-term investment strategy may prompt an investor to invest in a more volatile or higher risk portfolio since the dynamics of the economy are uncertain and may change in favor of the investor. However, investors with short-term goals may not invest in riskier portfolios.

How Asset Allocation Works

Financial advisors usually advise that to reduce the level of volatility of portfolios, investors must diversify their investment into various asset classes. Such basic reasoning is what makes asset allocation popular in portfolio management because different asset classes will always provide different returns. Thus, investors will receive a shield to guard against the deterioration of their investments.

Example of Asset Allocation

Let’s say Joe is in the process of creating a financial plan for his retirement. Therefore, he wants to invest his $10,000 saving for a time horizon of five years. So, his financial advisor may advise Joe to diversify his portfolio across the three major categories at a mix of 50/40/10 among stocks, bonds, and cash. His portfolio may look like below:

  • Stocks
    • Small-Cap Growth Stocks – 25%
    • Large-Cap Value Stocks – 15%
    • International stocks – 10%
  • Bonds
    • Government bonds – 15%
    • High yield bonds – 25%
  • Cash
    • Money market – 10%

The distribution of his investment across the three broad categories, therefore, may look like this: $5,000/$4,000/$1,000.

Strategies for Asset Allocation

In asset allocation, there is no fixed rule on how an investor may invest and each financial advisor follows a different approach. The following are the top two strategies used to influence investment decisions.

1. Age-based Asset Allocation

In age-based asset allocation, the investment decision is based on the age of the investors. Therefore, most financial advisors advise investors to make the stock investment decision based on a deduction of their age from a base value of a 100. The figure depends on the life expectancy of the investor. The higher the life expectancy, the higher the portion of investments committed to riskier arenas, such as the stock market.


Using the previous example, let’s assume that Joe is now at 50 years and he is looking forward to retiring at 60.  According to the age-based investment approach, his advisor may advise him to invest in stocks in a proportion of 50%, then the rest in other assets. This is because when you subtract his age (50) from a hundred-base value, you’ll get 50.

2. Life-cycle funds Asset Allocation

In life-cycle funds allocation or targeted-date, investors maximize their return on investment (ROI) based on factors such as their investment goals, their risk tolerance, and their age. This kind of portfolio structure is complex due to standardization issues. In fact, every investor has unique differences across the three factors.


Let’s say Joe’s original investment mix is 50/50. After a time horizon of five years, his risk tolerance against stock may increase to 15%. As a result, he may sell his 15% of bonds and re-invest the portion in stocks. His new mix will be 65/35. This ratio may continue to change over time based on the three factors: investment goals, risk tolerance, and age.

Examples of Other Strategies

1. Constant-Weight Asset Allocation

The constant-weight asset allocation strategy is based on the buy-and-hold policy. That is, if a stock loses value, investors buy more of it. However, if it increases in price, they sell a bigger proportion. The goal is to ensure the proportions never deviate by more than 5% of the original mix.

2. Tactical Asset Allocation

The tactical asset allocation strategy addresses the challenges that result from strategic asset allocation relating to the long-run investment policies. Therefore, tactical asset allocation aims at maximizing short-term investment strategies. As a result, it adds more flexibility in coping with the market dynamics so that the investors invest in higher returning assets.

3. Insured Asset Allocation

For investors averse to risk, the insured asset allocation is the ideal strategy to adopt. It involves setting a base asset value from which the portfolio should not drop. If it drops, the investor takes the necessary action to avert the risk. Otherwise, as far as they can get a value slightly higher than the base asset value, they can comfortably buy, hold, or even sell.

4. Dynamic Asset Allocation

The dynamic asset allocation is the most popular type of investment strategy. It enables investors to adjust their investment proportion based on the highs and lows of the market and the gains and losses in the economy.

More Resources

Thank you for reading CFI’s guide on Asset Allocation. To learn more and expand your career, explore the additional CFI resources below:

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