Profit Margin Template

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Profit Margin Template

This Excel profit margin template will allow you to calculate the gross profit, EBITDA, operating, and net profit margins.

Below is a preview of the profit margin Excel template:

Profit Margin Template

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Profit margin is a measure of a company’s earnings (or profits) relative to its revenue. The main types of profit margins are Gross Profit Margin, EBITDA Margin, Operating Margin, and Net Profit Margin.

Profit Margin Formula

When assessing the profitability of a company, there are several main profit margin ratios to consider. Below is a breakdown of each formula.

Gross Profit Margin = Gross Profit / Revenue x 100

EBITDA Margin = EBITDA / Revenue x 100

Operating, or EBIT, Margin = EBIT / Revenue x 100

Net Profit Margin = Net Income / Revenue x 100

Key Highlights

  • Profit margin is a measure of a company’s profits relative to its revenue.
  • There are several types of profit margins, with the most common being Gross Margin, Operating Margin, and Net Margin.
  • This Excel template can be quickly used to calculate several types of profit margins.
  • Analysts can use profit margins to examine a company’s profitability and compare it to other companies or industry averages.

What is Gross Profit Margin?

The Gross Margin Ratio, also known as the Gross Profit Margin ratio, is a profitability ratio that compares the gross margin of a company to its revenue. It shows how much profit a company makes after paying off its cost of goods sold (COGS).

Cost of goods sold (sometimes known as cost of sales) is the “direct cost” incurred in the production of any goods or services. This can include material cost, direct labor cost, and direct factory overheads.

For example, if the gross profit margin is calculated to be 20%, that means for every dollar of revenue generated, $0.20 is retained while $0.80 is attributed to the cost of goods sold. The remaining amount can be used to pay off general and administrative expenses, interest expenses, rent, overheads, etc.

What is EBITDA Margin?

Similar to Gross Margin, EBITDA Margin is a ratio that illustrates how much profit a company makes after paying off both the cost of goods sold and selling, general, and administrative expenses (SG&A), excluding depreciation and amortization.

SG&A expenses are overhead costs of a business, many of which are fixed or semi-fixed. Some SG&A costs may relate directly to revenues (the selling component). However, other costs (general and administrative) don’t relate directly to selling products or services but rather to the general ongoing operation of the business. These costs are largely fixed costs.

EBITDA is commonly used as a loose proxy for cash flow since it ignores depreciation and amortization, which are the largest non-cash expenses for many companies.

EBITDA is also frequently used in valuation, as well as in evaluating a company’s creditworthiness.

What is Operating Margin?

The Operating Margin indicates how much of a company’s revenue is left after deducting all operating expenses.

Since operating income is also known as EBIT, Operating Margin captures how much money (relative to sales) is left over from the operating part of a business. Operating Margin also shows how much of a company’s revenues are available to pay interest and taxes, which are considered non-operating expenses.

A business that can generate a high Operating Margin is a positive sign for both potential investors and existing creditors.

What is Net Profit Margin?

Net Profit Margin (also known as “Profit Margin” or “Net Profit Margin Ratio”) is a financial ratio used to calculate the percentage of “bottom-line” profit a company produces from its total revenue. It measures the amount of net profit a company obtains per dollar of revenue gained.

Net profit is calculated by deducting all company expenses from its total revenue. Like the other margin calculations, the result of the net profit margin calculation is a percentage: for example, a 10% net profit margin means for each $1 of revenue the company earns $0.10 in net profit.

What is Considered a Good Profit Margin?

You may be asking yourself: “What is a good net profit margin?” A good margin will vary by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% net margin is considered high (or “good”), and a 5% margin is low. Of course, these guidelines can vary widely by industry, company size, and a variety of other factors.

Why is It Important to Track Profit Margins?

By looking at trends in profit margins, analysts can then examine the underlying root causes of profitability. For example, if the gross profit margin decreases in a year, an analyst can dig further into the cost of goods sold to try to determine why. Was it non-recurring items that won’t impact the business going forward or something else?

Additionally, profit margins can be useful in comparing a company’s income statement to the average trends in the industry. By “common sizing” profits to a margin percentage, companies of different sizes can be reasonably compared. Otherwise, it wouldn’t make sense to use actual dollar amounts across multiple companies in an industry.

How to Use the Excel Profit Margin Template

After downloading the template, you can manually enter the income statement data into the cells with a blue font (blue font for input data is an industry standard, as we discuss in our Financial Modeling Guidelines e-book).

Alternatively, you can use aggregate the data from elsewhere using Excel functions like SUMIFS.

Analyst Certification FMVA® Program

Below is a break down of subject weightings in the FMVA® financial analyst program. As you can see there is a heavy focus on financial modeling, finance, Excel, business valuation, budgeting/forecasting, PowerPoint presentations, accounting and business strategy.


Financial Analyst certification curriculum


A well rounded financial analyst possesses all of the above skills!


Additional Questions & Answers

CFI is the global institution behind the financial modeling and valuation analyst FMVA® Designation. CFI is on a mission to enable anyone to be a great financial analyst and have a great career path. In order to help you advance your career, CFI has compiled many resources to assist you along the path.

In order to become a great financial analyst, here are some more questions and answers for you to discover:


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