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Strategy Resources

Strategy Guides and Resources

Learn all about strategy in business. CFI has created a wide range of guides, articles, and resources to help you learn about strategy on your own. These articles can each be read independently, and in whatever order you please. You’ll learn about creating a competitive advantage, international expansion, the first mover advantage, Porter’s 5 Forces, SWOT, bargaining power of suppliers and purchasers, barriers to entry and barriers to exit.


strategy guides and resources


Learn Strategy

These resources are designed to help you learn strategy on your own, 100% free. By completing each of these guides you’ll have all the tools a financial analyst needs to incorporate strategy into the exercise of building a financial modeling and valuing a company.

Competitive Advantage

What is a Competitive Advantage? A competitive advantage is an attribute that allows a company to outperform its competitors. Competitive advantages allow a company to achieve superior margins compared to its competition and generates value for the company and its shareholders. A competitive advantage must be difficult, if not impossible, to duplicate. If it is...

Threat of New Entrants

What is Threat of New Entrants? The Threat of New Entrants, one of the forces in Porter’s Five Forces industry analysis framework, refers to the threat that new competitors pose to current players within an industry. It is one of the forces that shape the competitive landscape of an industry and helps determine the attractiveness of...

Market Positioning

What is Market Positioning? Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way. For example: A handbag maker may position...

Bargaining Power of Suppliers

What is Bargaining Power of Suppliers? The Bargaining Power of Suppliers, one of the forces in Porter’s Five Forces Industry Analysis Framework, is the mirror image of the bargaining power of buyers and refers to the pressure suppliers can put on companies by raising their prices, lowering their quality, or reducing the availability of their...

All Strategy Resources A-Z