Committing Greenmail involves buying a significant number of shares in a target company, threatening a hostile takeover, and then using the threat to force the target company to buy back the shares at a higher price. Similar to blackmail, greenmail is money that is paid to another company to prevent aggressive behavior (i.e., an unwanted takeover).
How Does Greenmail Work?
There are four basic steps to committing Greenmail:
An investor or company “raider” acquires a large stake in a company by purchasing shares from the open market.
The investor or company threatens a hostile takeover but offers to sell the shares back to the target company at a premium price (above market value). The raider also promises to leave the target company alone upon the target company repurchasing the shares.
The target company uses shareholder money to pay the ransom.
The target company’s value is reduced, and the greenmailer walks away with a significant amount of profit.
The practice was significantly prominent in the 1980s. Between April 1983 and April 1984 alone, companies paid over US$4 billion in greenmail.
Carl Icahn is widely considered one of the most notorious greenmailers of all time, due to several transactions he was behind in the 80s. You can read more about Carl and his famous takeovers in this Fortune article.
Challenges Faced by Target Companies in a Greenmail
Greenmail, which is a challenging situation for target companies, presents two choices:
Do nothing and allow their company to be taken over
Pay a high premium to avoid a hostile takeover
Often, target companies will purchase back the shares at a premium to prevent a hostile takeover.
For example, Company A buys 20% shares of Company B and then threatens a takeover. The management of Company B, without any other options, buys back the shares at a premium in order to avoid being taken over. Company A makes a significant gain through the resale of the shares at a premium back to Company B and Company B loses a significant amount of money.
Legality of Greenmail
Due to the wave of greenmails in the 1980s, several states in the US adopted statutes that prohibit companies from paying greenmail.
A New York statute prohibits a New York corporation from purchasing back more than 10% of its own stock from a shareholder at a higher price than market value (unless approved in a majority vote by shareholders).
Statutes in Ohio and Pennsylvania require investors who use greenmail to remove all profits they earn.
In addition, under Section 5881 of the Internal Revenue Code, a 50% excise tax is payable from the profit generated from a greenmail. However, since the practice is not well-defined, the excise tax is easily avoided.
Famous Example of Greenmail
One famous example involved Goodyear Company and Sir James Goldsmith. In 1986, Sir James Goldsmith held an 11.5% stake (at an average of $42.20 per share) in Goodyear Company and threatened to take over the company for $4.7 billion ($49 per share).
In response, Goodyear agreed to repurchase the existing shares from Sir James for $49.50 per share ($620.7 million) contingent that Sir James refrain from purchasing any Goodyear stock for 5 years. In the end, Sir James made about $93 million in profit.
Additionally, to prevent another takeover attempt in the future, Goodyear offered to repurchase 40 million shares, with 109 million shares outstanding, at $50 per share, in an open offer to all shareholders. Ultimately, the purchase of 40 million shares cost Goodyear $2.6 billion.
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