Private Company Valuation

This article introduces three methods for valuating private companies.

What is Private Company Valuation?

Private company valuation is the set of procedures used to appraise a company’s current net worth. For public companies, this is relatively straightforward: we can simply retrieve the company’s stock price and the number of shares outstanding from databases such as Google Finance. The value of the public company, also called market capitalization, is the product of the said two values.

However, such an approach often turn out fruitless with private companies, since information regarding their stock value is not publicly listed. Moreover, as privately held firms often are not required to operate by the stringent accounting standards that govern public firms, their financial statements may be inconsistent and unstandardized, and as such, are more difficult to interpret.

Here, we will introduce a few methods for valuing private companies, using data available to the public.


private company valuation

To learn more, read about our business valuation infographic.


Common methods for valuating private companies


#1 Comparable Company Analysis (CCA)

The Comparable Company Analysis (CCA) method operates under the assumption that similar firms in the same industry have similar multiples. When the financial information of the private company is not publicly available, we search for companies that are similar to our target valuation, and determine the value of the target firm using the comparable firms’ multiples. This is the most common private company valuation method.

To apply this method, we first identify the target firm’s characteristics in size, industry, operation, etc., and establish a “peer group” of companies that share the similar characteristics. We then collect the multiples of these companies and calculate the industry average. While the choices of multiples can depend on the industry and growth stage of firms, we hereby provide an example of valuation using the EBITDA multiple, as it is one of the most commonly used multiples.

The EBITDA is a firm’s net income adjusted for interest, taxes, depreciation, and amortization, and can be used as an approximate representation of said firm’s free cash flow. The firm’s valuation formula is expressed as follows:

Value of target firm = Multiple (M) * EBITDA of target firm,

where the Multiple (M) is the average of Enterprise Value/EBITDA of comparable firms, and the EBITDA of the target firm is typically projected for the next twelve months.


#2 Discounted Cash Flow (DCF) method

The Discounted Cash Flow (DCF) method takes the CCA method one-step further. As with the CCA method, we estimate the target’s discounted cash flow estimations, based on acquired financial information from its publicly-traded peers.

Under the DCF method, we start by determining the applicable revenue growth rate for the target firm. This is achieved by calculating the average of growth rates of the comparable firms. We then make projections of the firm’s revenue, operating expenses, taxes, etc., and generate free cash flows (FCF) of the target firm, typically for 5 years. The formula of free cash flow is given as:

Free cash flow = EBIT (1-tax rate) + (depreciation) + (amortization) – (change in net working capital) – (capital expenditure)

We usually use the firm’s weighted average cost of capital (WACC) as the appropriate discount rate. To derive a firm’s WACC, we need to know its cost of equity, cost of debt, tax rate, and capital structure. Cost of equity is calculated using the Capital Asset Pricing Model (CAPM). We estimate the firm’s beta by taking the industry average beta. Cost of debt is dependent on the target’s credit profile, which affects the interest rate at which it incurs debt.

We also refer to the target’s public peers to find the industry norm of tax rate and capital structure. Once we have the weights of debt and equity, cost of debt, and cost of equity, we can derive the WACC.

With all the above steps completed, the valuation of the target firm can be calculated as:

valuation formula


It should be noted that performing a DCF analysis requires significant financial modeling experience.  The best way to learn financial modeling is through practice and direct instruction from a professional.  CFI’s financial modeling is one of the easiest ways to learn this skill.

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#3 First Chicago Method

The First Chicago Method is a combination of multiple-based valuation method and discounted cash flow method. The distinct feature of this method lies in its consideration of various scenarios of the target firm’s payoffs. Usually, this method involves the construction of three scenarios: a best-case (as stated in the firm’s business plan), a base-case (the most likely scenario), and a worst-case scenario. A probability is assigned to each case.

We apply the same approach in the first two methods to project case-specific cash flows and growths rates for several years (typically a five-year forecast period). We also project the terminal value of the firm using the Gordon Growth Model. Subsequently, valuation of each case is derived using DCF method. Finally, we arrive at the valuation of target firm by taking the probability-weighted average of the three scenarios.

This private company valuation method can be used by venture capitalists and private equity investors as it provides a valuation that incorporates both the firm’s upside potential and downside risk.


Limitation and application in the real world

As we can see, private company valuation is primarily constructed from assumptions and estimations. While taking the industry average on multiples and growth rates provides a decent guess for the true value of the target firm, it cannot account for extreme one-time events that affected the comparable public firm’s value. As such, we need to adjust for a more reliable rate, excluding the effects of such rare events.

Additionally, recent transactions in the industry such as acquisitions, mergers, or IPOs can provide us with financial information that gives a far more sophisticated estimate to the target firm’s worth.


Learn more!

We hope this has been a helpful guide to private company valuation. To keep learning more about how to value a business, we highly recommend these additional resources below: